Everyone’s a genius now. Just type a few words into a magic box, and poof—you’re a filmmaker. A storyteller. A visionary. Bullshit. AI is a tool. A powerful one. But like any tool, it can be used to create garbage. And right now, the internet is drowning in AI-generated garbage. You see it every day. […]
It’s been a hot minute, I know. But I’m back—with something HUGE. We’re diving deep into Brand Storytelling—in a world racing with AI advancements. Ready? Let’s go. The Storytelling Evolution Once upon a time, storytelling was simple. Your brand had a message. You created a video. Boom, done. But now? AI is shaking things up—at
Brand Storytelling: Crafting Narratives That Resonate Estimated Reading Time: 5 minutes Emotional Connection: Stories humanize your brand. Clarifies Brand Values: Reflects the brand’s essence. Memorable: Facts fade, stories stick. Customer Engagement: Invite audience participation. Authenticity: Be real and relatable. Table of Contents The Power of Storytelling in Marketing What Is Brand Storytelling? Types of Brand
You’re stuck because you’re holding yourself back. Holding yourself back by not listening to the voice that has been screaming inside your head.
“Your audience doesn’t care what camera you shoot on. Only filmmakers do.” – George V.K. (Share this on X) The filmmaker’s mind is full of traps. The deadliest one? “Tool trapping.” Tool trapping is an obsession with buying gear. It gives you a quick hit of cheap dopamine and a false sense of achievement. But
Let’s get real for a second. The market isn’t holding you back. Neither is a lack of connections, or the fact that other filmmakers seem to be everywhere. It’s not even that clients “don’t pay enough.” Want to know what’s really going on? What’s Really Going On It’s all in how you’re positioning yourself. Here’s
Wanna to know the #1 secret to getting people to go NUTS? To get people to rave about your stories? To get them to tell everyone they know about your films? Here it is: Make your films REMARKABLE. That is—make them worthy of RAMARK (being talked about). People can’t help but tell others about their
Let me ask you something: When was the last time your portfolio did the heavy lifting? I’m talking about a portfolio that sells you before you even speak to the client. One that doesn’t just showcase pretty shots, but shows how you can solve your dream client’s problem. If your portfolio isn’t bringing clients to your inbox, it might
I know what you’re thinking—another project, another treatment to write. It can feel like a chore. A waste of time. Who even reads these things? Well, your clients should. And they will… if you write it the right way. What’s the trick? Keep it simple, short, and focused on the client. Remember, they’re busy people too. They don’t want to
It was a day like any other. Just kidding… My one-and-a-half-year-old? He got his shots. No fun, total breakdown—but 10 minutes later? Swinging, sliding, laughing. All the fun. But here’s the real breakdown I want to share—script breakdown. (see what I did there? haha!) Script Breakdown If you want to succeed on a filmset, you need to
