You approved the brand film budget. Loved the treatment. The final cut made your CMO cry. Three months later? It’s collecting digital dust on your homepage while your sales team quietly went back to sending PDFs. Here’s what nobody wants to tell you: You didn’t get a bad video. You got the wrong prescription. The […]
Ever noticed how you’d never miss a meeting with a client… but you’ll break a promise to yourself before lunch? You say you’ll wake up early. You don’t.You say you’ll post weekly. You skip “just this once.”You say “this time it’s different.”And then it isn’t. The problem isn’t laziness.It’s lack of witness. No one’s watching
If your brand story isn’t converting, it’s not ‘marketing.’ It’s anatomy. Most people think “strategic brand storytelling” means: “Tell a nice story. Make it cinematic. Post it everywhere.” That’s like judging health by a good-looking face. A brand can look premium and still be weak, confused, and forgettable. Because the thing that makes it work
Most filmmakers are sitting on a goldmine and don’t even know it. They’ve delivered great work. Made clients happy. Created results. But they’re still struggling to: Here’s the brutal truth: Your work speaks for itself, but your clients speak louder. The Social Proof Problem Last month, I was helping a tech startup find a filmmaker
This one’s for you. But it’s also for everyone who’s ever stared at their camera gear collecting dust while that voice in their head screams “DO SOMETHING.” You love filmmaking. I believe you. But love isn’t enough, is it? Love doesn’t edit your timeline. Love doesn’t book your clients. Love doesn’t push you through the
You know that feeling? The blank page. The blinking cursor. That wide-open space where a great idea is supposed to be. It sucks. It’s the one thing that stops every creator dead in their tracks. What if you never had to face it alone again? What if you could plant a single idea—just one sentence—and
Brain snack: “The difference between a good shoot and a great shoot is often in the clock.” Most filmmakers dread the clock on set. They wing it. They hope for the best. They end up in overtime, burning cash and crew. But after years on set, this simple formula works best for me. And yes,
Brain snack: “The best way to stand out is to stop blending in.” First Five Seconds: The 60-sec proposal hack Most Upwork proposals sound the same. Boring. Generic. Text walls. Clients skim and delete. But when you send a Loom video? They stop scrolling.They watch.They remember you. Why it works: No one’s doing this.So you
Estimated reading time: 8 minutes Table of Contents Why the Belief of “It’s Too Late” Is Holding You Back Picture this: You’re forty, fifty, or even sixty, reflecting on what could have been. You’re at a crossroads, thinking, “If only I had more time.” This self-imposed barrier, the idea that “it’s too late,” is not
Everyone’s a genius now. Just type a few words into a magic box, and poof—you’re a filmmaker. A storyteller. A visionary. Bullshit. AI is a tool. A powerful one. But like any tool, it can be used to create garbage. And right now, the internet is drowning in AI-generated garbage. You see it every day.
