Let’s get real for a second.
The market isn’t holding you back.
Neither is a lack of connections, or the fact that other filmmakers seem to be everywhere.
It’s not even that clients “don’t pay enough.”
Want to know what’s really going on?
Before We Dive In…
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What’s Really Going On
It’s all in how you’re positioning yourself.
Here’s the truth:
The film industry is crowded—no doubt about it.
But that doesn’t mean you can’t stand out.
In fact, you can thrive even in a saturated market when you stop thinking like everyone else.
The Real Challenge:
Most filmmakers focus too much on trying to “outdo” the competition.
But what really gets you noticed (and paid well) isn’t being “better,” it’s being different—and solving your client’s problems in a way that makes you the obvious choice.
Clients don’t care how many years of experience you have.
They don’t care what gear you’re using.
They care about one thing:
Can you help them hit their goals?
If the answer is yes, then that’s your edge.
You’re not just a filmmaker—you’re a problem solver.
Here’s what you need to do:
Step 1: Know Your Client’s Pain Points
Most filmmakers think they need to showcase their “creativity” or their technical skills.
But your clients?
They care about their own success.
So ask yourself:
- What’s the biggest challenge my client is facing?
- What do they need to succeed?
Once you understand that, everything you do—your pitch, your portfolio, your pricing—should be laser-focused on how you can solve that problem.
Step 2: Stop Worrying About Competition
Sure, there are tons of filmmakers out there.
But none of them are you.
Instead of trying to be “the best,” position yourself as the answer to your client’s problem.
When you show them that you understand their pain and know how to solve it, you’ll stand out—regardless of how crowded the market is.
Step 3: Ask For What You’re Worth
This one’s tough for a lot of filmmakers.
You think clients won’t pay you what you’re worth, so you lower your rates to compete.
Here’s the thing:
When you solve real problems, clients will pay real money.
Position yourself as the solution to their problems, and don’t be afraid to ask for what you’re worth.
It’s not the market. It’s not the competition.
It’s how you position yourself and your value.
The filmmakers who thrive in a crowded space are the ones who solve problems, focus on client needs, and know their worth.
You’ve got this.
Here’s to your next story,
George “Different Is Better” V.K.
P.S. Don’t wait for the market to change or the competition to thin out. Start positioning yourself as the go-to problem solver your clients are looking for today.
