I know what you’re thinking—another project, another treatment to write.
It can feel like a chore. A waste of time.
Who even reads these things?
Well, your clients should.
And they will… if you write it the right way.
What’s the trick?
Keep it simple, short, and focused on the client.
Remember, they’re busy people too. They don’t want to slog through a 10-page novel. They want to quickly understand your vision and feel confident you’re the right person for the job.
Here’s how to do it:
Before We Dive In…
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1: Start with the Client’s Problem
Every treatment should open by addressing their needs, not your creative vision.
They’re hiring you to solve a problem, whether it’s bringing more emotion to their brand or making their product shine.
2: Give Them a Quick Visual Hook
Don’t dive into paragraphs of text right away.
Use a visual—whether it’s a mood board, a reference image, or even a GIF—that instantly shows them the vibe you’re going for.
One image can convey more than three pages of words.
3: Keep Your Words Punchy and Clear
Stick to short sentences.
Use everyday language, like you’re talking to a friend.
Break up your text with bullet points or bold sections.
- No one
- has time
- to read
- a wall of text
Make it easy to skim!
4: Solve Their Problem with Your Storytelling
This is where you tie in your creative idea, but keep it connected to how it benefits them.
Make them see that your vision is exactly what they need to achieve their goals.
5: End with a Call to Action
Give them an easy next step.
It could be as simple as “Let’s schedule a quick call to discuss the next steps” or “I’ll send over a few more ideas once you give me the green light.”
Make it clear, make it easy.
Problem Solving
Writing a treatment shouldn’t take hours. In fact, the quicker you get it done, the quicker you’ll land the job.
Focus on solving their problem, and they’ll read every word.
Try this out the next time you’re drafting a treatment, and watch how much smoother the client acquisition process becomes.
Catch you on the next project.
